Toxic Social Media Habits

March 5, 2024

Image with the title of the episode and a photo of Rochelle speaking into a microphone. The background is a bright blue and purple watercolor image and there are flowers and rhinestones sprinkled around the edges like a digital collage

Show Notes

Oh, the challenges of navigating toxic social media algorithms while striving to build a successful business. Listen to a fun analogy of staying in a toxic relationship and trying to fix it.

In this episode, Rochelle addresses the challenges many young entrepreneurs face with social media marketing. Despite the popularity of platforms like Instagram and TikTok,

Rochelle suggests that these tools might not always be the best primary strategy for growing your business. She compares sticking with unproductive social media habits to staying in a bad relationship and provides practical alternatives for those ready to try different approaches.

Grab your FREE Super Simple Sales Funnels Zine (digital version) here:

Key Takeaways:

  1. Recognize the signs: If social media algorithms consistently limit your reach, it's time to reevaluate your strategy.
  2. Consider alternatives: Explore networking events, email lists, and community events as effective marketing avenues beyond social media.
  3. Embrace discomfort: Transitioning away from social media reliance may feel daunting, but it opens doors to more authentic and impactful marketing approaches.
  4. Prioritize mental health: Stepping away from toxic social media dynamics can alleviate stress and foster a healthier mindset.
  5. Focus on what works: Instead of chasing elusive algorithm success, invest energy in proven marketing methods like networking and direct outreach.


  • It's okay to step away from toxic social media strategies and explore other options that align with your values and goals.
  • Consider offline marketing strategies like networking events, cold calling, and community events to reach potential customers.
  • Take advantage of guest appearances on podcasts and shows to tap into existing audiences while expanding your reach.

Free resource: lean about sales funnels in a zine. Super simple sales funnels, download for free.


[00:00:00] And I mean, we're posting to social media hoping that if we do it enough then it'll work eventually. So like maybe try something that statistically is proven to actually work in the long run.

[00:00:13] This is Compassionate Side Hustle Strategy, hosted by me, Rochelle Sanchez. I help solopreneurs like you build good habits and compassionate systems that allow you to show up consistently and authentically in your business.

The end goal is to help you onboard a virtual assistant who is 100% aligned with your mission and within your budget, but there are a few things you should probably get in place first, right? That's why we're here.

You deserve to do what you love for a living. And I believe that you're closer than you think. So clear your schedule and let's get to work on the next best step for you on your business journey. 

[00:00:13] So let's say that you're with a guy and he's totally toxic and doesn't treat you well and isn't worth staying with, quite frankly, if you're gonna be honest about it.

[00:01:05] But he's popular, right? He's popular and so many other people have loved being with him, and some of them, you know, are really happy now, even though they weren't with him, they aren't, they aren't with him anymore.

[00:01:20] And so you stay with him because you're like, I can fix him. Right. He'll change. And I know that that sounds ridiculous, it sounds like I'm writing a cheap young adult book, and that's even like shady toward young adult writers because its not like a young adult book is easy to write or anything like that.

[00:01:39] But I am just overgeneralizing for the sake of the very obvious, visceral reaction that I want to get out of you which is like no. Yeah. Leave him! Don't have anything to do with him! And warn people about him.

[00:01:54] And the truth is that that's kind of how it is with social media marketing right now.

[00:02:00] I've noticed that a lot of people are getting on Instagram and venting and ranting. And that is totally okay if you've built the kind of community where that's kind of the, the brand, that's the culture and and you hope that that will in some way inspire people to pay more attention or take the action that you tell them to take.

[00:02:22] Whether you're saying, you know, put me on your favorites list, or buy my thing, or make sure that you turn on your notifications or whatever it is that you want them to do as a result of ranting and talking about how terrible and awful social media is and how none of your posts really get anywhere.

[00:02:42] But at the same time, it's like we, we see this everywhere, right? You see it in your analytics. I see it in mine. There are some people who seem like they're still the algorithm is still working in their favor and like, cool. Good for them. Right?

[00:03:01] Cool. Awesome. Love that for them. But for the rest of us.

[00:03:07] Maybe it's time to leave the toxic guy. You know what I mean? Or maybe, I mean, and, and this is where we can let go of the analogy.

[00:03:17] but maybe you can stay on social media as a side kind of thing. I, I absolutely don't want you to keep a si a guy on the side who's totally toxic. Okay, so we're leaving the analogy.

[00:03:29] But like, honestly. If social media is so terrible, then maybe it's time to use a different strategy.

[00:03:36] And so a lot of the time when someone is considering not having a, such a, an emphasis in marketing online, maybe you, you know, not quite giving it up altogether, but definitely stepping away, then of course the, the question is what other options are there, right?

[00:03:54] Because we're so used to seeing people that we know, getting those double taps, those hearts and likes and, you know, occasional shares on our social media. And especially if you're one of the, the folks who have created a community and really grown your account.

[00:04:14] It's gonna be hard.

[00:04:15] Because it feels like you're, you're owed that sense of community.

[00:04:19] And unfortunately, these are apps, right? And these are created by people who have their own agenda and it's not to create community. As much as they love to say that as long, as much as Instagram loves to say that they-- it exists to bring people together.

[00:04:41] You know, I, their mission statements change over time, but they're always some kind of wishy-washy thing that most people can get on board with.

[00:04:49] But in application it's just not there. Right?

[00:04:54] Because the truth is that they're building an app that they hope to make will make money. And that's okay. You know, if you think about, maybe you know, someone who's creating an app, maybe, you know, a founder who is toiling away, really trying to get this app running and working and building their their base of community members who are like beta testing and things like that.

[00:05:17] Like, if you know someone who's doing that, you know, it's a lot of work, right? It's a lot of work to put it together, to do the coding, to market it in a way where you're not necessarily talking about all the work that you put into the app. That kind of thing.

[00:05:31] And just like any small business, I think it's worth being happy for them. Okay, cool. You know, you're making an app and it'll be useful to someone and you'll get paid for it. That's essentially what all of us are trying to do with our small businesses. We're creating something, we're offering something, we're working on it until it's working well and we wanna get paid for it.

[00:05:54] And like, you know, it goes across the board that we wanna be supportive of small business owners.

[00:06:01] But at the same time, small businesses end up becoming corporations in the long run. And a lot of the foundations that they put in place end up making them what they are today.

[00:06:11] So if you're making that switch from relying on social media and having all of your waking moments thinking about marketing automatically veer toward the, I need to make content, I need to post something I haven't posted in a while, sort of mindset, then it can be tough.

[00:06:27] And so I wanted to help you think about how there are other options and often those big pro, those big accounts that you see that are posting all the time and are very big, and they seem to get a lot of engagement.

[00:06:43] They're doing other things. They have a budget for ads. They have a team that's creating things for them. They have subscriptions to a lot of paid software that maybe are not accessible to you.

[00:06:56] And then on top of that, they're not relying on social media to grow their business.

[00:07:02] Like, I, I hate to tell you this, but like I'm sure that behind the scenes with those big gurus and influencers and all of them, they're working really hard, but they're also networking. They're in their inbox, pitching people.

[00:07:17] And they're answering pitches whether they might be spam or not. They're figuring out which ones are legit and they're, you know, considering them and going back and forth.

[00:07:27] They're also likely wear working a day job or several part-time jobs or a day full-time and part-time job, because that's just our economy right now and that's the real reality.

[00:07:42] Okay?

[00:07:42] It's not a matter of if I just post, if I just keep posting, if I can remember how to post, and if I can figure out what content works well for my audience, then it will all, all work out.

[00:07:55] It's not, it doesn't work like that.

[00:07:58] And so what are some alternatives that you can consider?

[00:08:01] I'm just gonna run through these as general ideas and then I'm gonna address some of the thoughts that are probably gonna come up in your head while I'm reading them. Make sense?

[00:08:09] So, first of all, you can attend networking events, especially if you happen to be a people person and you love interacting with other people.

[00:08:17] You can start an email list or an off Instagram or off app community.

[00:08:23] You can go old school and send out mailers and flyers that talk about your business or maybe offer coupon codes. Those things still work. Like I actually know of a small business that did that fairly recently and actually worked, despite me being skeptical. So I was happy to be proven wrong on that one.

[00:08:38] You can also focus your energy on being a guest on podcasts and shows and live streams. And the good thing about that is that you get to take advantage of other people's audiences, the ones that they've already built.

[00:08:51] You can try cold calling and pitching people, like texting your friends or your family or your colleagues and telling them about your business. And I know that probably like really makes you anxious because that's how I feel when I'm even just reading that and considering it. But it's a real option and it actually works if you do it enough.

[00:09:08] And I mean, we're posting to social media hoping that if we do it enough then it'll work eventually. So like maybe try something that statistically is proven to actually work in the long run. And that would be cold calling.

[00:09:23] You can also host community events, local ones, you know, whatever your specialty, whatever your offer is, there are people around you that actually need it.

[00:09:32] And if you do that, if people show interest, then you know that it's gonna work, and then you can ask those people to recommend other people, or at least like share on their social media profiles.

[00:09:44] Now, I know that a lot of these suggestions feel like a lot of work. But the truth is that you're doing a lot of work making super creative, unique high quality content for a social media app.

[00:09:59] You're already doing a lot of work. You're doing a whole shit ton of work for platforms that are not giving you what they said that they would give you, which is like exposure and community building and the right tools to keep people coming back and to keep you connected with the people who said they wanted to be connected to you.

[00:10:18] And so, like I know that it's, it's hard to break habits because we know that people like to scroll. It's an addiction, and it's built into these apps because they've actually used the, the insights of addiction experts and people like that. Like they've actually designed these apps so that you get addicted to 'em.

[00:10:38] And I think that there's probably the same thing going on with the psychology of if I post enough content, if I go viral, if I create just the right thing, then this app will be an excellent avenue of marketing for me. But the truth is that if it's not working right now, then maybe try something else.

[00:10:57] And it's gonna be difficult to try something new like cold pitching or being on shows or sticking to your email inbox and networking and having those one-on-one coffee chats rather than creating your content.

[00:11:15] Because one, you're probably creating your content on the fly, and that is burning you out faster than if you were batching it out.

[00:11:21] And number two, it's, you know, less scary. It's less scary to create content and post it where maybe it might actually be good that no one saw it because you're kind of embarrassed of it. You know what I mean?

[00:11:36] And so putting yourself out in front of people, asking people directly to help you with your business or to collaborate with you so that both of both of your businesses can benefit from whatever it is that you do, that'll be difficult.

[00:11:48] But I think that that jump from the safe process of coming up with content and posting it on social media in hopes that that will do your marketing for you to actively engaging with others and doing word of mouth marketing, collaborations, guest features, things like that, it'll be better for you in the long run.

[00:12:12] And I'm not trying to downplay the, the incredible effort and skill of people who are really good at making content. But the truth is, I, I bet you, if you got on a level with them and you ask them how they feel about making content. They probably don't love it. Like, honestly, there are probably a handful of people out there who love making content.

[00:12:34] They just love it and it's paid off for them. And now they're rich and famous and it totally worked. But I think that that's applicable to any career choice and being a content creator is a career choice, and you probably aren't one.

[00:12:50] So maybe it's time to take a good look at what it is that you're committing to. Are you committing to the toxic guy that everyone is saying is no good and who doesn't treat you well and is just bad news? Or are you willing to do the hard thing and kind of step away and try something else?

[00:13:08] It's time to let go of the promises that social media, Instagram, TikTok, all of them made to all of us, and I promise you that there are other ways to make sales.

[00:13:19] Speaking of sales, I made a zine about this stuff and it's free. Go to my links page, which is rochelle sanchez dot com slash links and you can grab your free copy of the Super Simple Sales Funnel zine.

[00:13:33] It basically walks you through what the sales funnel process looks like. And like you have one, if you've ever made a sale. If you ever sold anything, then you already have one, and it works, but you just need to remember what it was that you did.

[00:13:46] And you need to start stepping away from the things that are not working for you either because they're not yielding the kind of results that you want, or because they're bumming you out and they're kind of horrible.

[00:13:58] So give yourself permission to step away. Go grab that zine and I will see you in the next one. See ya.

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