You made it! This is the FINAL Facebook Group Mistake in our 5-part series.
Catching up?
- Click here for Mistake #1: The Number of Members Doesn't matter
- Mistake #2: Stepping into the Leadership Role
- Mistake #3: Batching Problems!
- Mistake #4: You're doing it wrong? Maybe?
Whether you're trying to revive your fizzled Facebook group or you're just trying to figure out what the big deal is about online communities using Facebook's group platform, this 5-part video series will help!
Facebook Group Mistake #5
Our 5th and FINAL Mistake when it comes to Facebook Groups and keeping your community members interested, engaged, and buying from you:
You don't actually NEED a Facebook group.
There are plenty of other platforms to consider. But before you go into research mode and start asking (in Facebook Groups) what the "best" group platform is, there are some really important questions to ask yourself.
Give yourself a few minutes to focus on CLARITY: For you, for your business, and for your clients who seriously need you this year.
Watch the video and then let me know what your deeper, transformational answer is to the final question! Comment below!
TRANSCRIPT:
Hey everybody, we're here with the fifth mistake that you might be making. The fifth and final mistake that solopreneurs make when it comes to Facebook groups and Facebook group marketing.
So this is particularly for you if you have a group that's small and kind of like... not really engaging with you. And it's really important to you to build it, because you know how online communities work.
And maybe you've been in a few, and you want this for YOUR people, for YOUR community.
So, the fifth mistake that you might be making, that I see a lot of people making, is actually FORCING yourself to have a Facebook group.
There are a lot of people who don't have Facebook groups.
You don't have to have one. you really don't.
You don't have to have a free community where people get seemingly unlimited access to you for free.
You don't need to have a place where everybody comes together and can interact with each other.
You don't have to have any of that!
And if you actually WANT that, remember that Facebook groups are just one tool that you can use.
There are different tools out there that you could use to to give people that "community vibe."
You can use Slack.
You can use Mighty Networks.
You can use your own blog where people can talk to each other in the comments.
So you don't have to use Facebook groups.
And! Especially if you're kind of sick of Facebook and fed up with it, why put more energy into the social media platform that you don't want?
You don't have to have one. You really don't.
But here's the thing: it's okay to not want a Facebook group. It's not okay to give up.
And here's what I mean by that:
There is a reason why you decided that you wanted to Facebook group. Just the idea of an online community.
There was something behind that, that really triggered something in your heart that made you feel like, "Yes, I do want to bring people together. I want them to be able to interact with each other."
Otherwise, we would all just rely on our email list, right?
We all know that email lists are the ongoing "bottom line" kind of thing for online sales.
And yet, we have Instagram. We have Facebook. We have Twitter. We have YouTube. We have all these ways for our followers to connect with each other, under our umbrella, brand, and message, and all of that.
So there is probably a reason why you think that people need interaction with people other than you. And I think that's a good thing!
So if you could really peg down what that reason was... when you first dove into this, and WHY having a community actually means so much to you, then I think that that will help.
There is a reason why you wanted a Facebook group. You need to get clear on that.
What do you dream of your community becoming?
What could it lead into?
It's probably something pretty big,maybe a little bit scary, maybe a little bit of the, "Who am I to lead that kind of movement when there's already this, this, this and that other person out there doing it?"
But there's a reason for it. And you probably need one central place for all your people to come over... and they're on Facebook, anyway.
So, why not use Facebook groups?
I would actually love to hear your answer to that.
You have this mission. What is it?
What kind of change are you trying to make?
What kind of transformation does your service provide?
I want you to get clear on that and then understand why it's so important that people share that experience with each other answer.
Share in the comments! I'm really looking forward to hearing from you.