Group Resource Library

How to BE YOURSELF in Online Marketing: Getting Started, Lesson 1, and what you're going to finally let go of. 

How to BE YOURSELF in Your Online Marketing, LESSON 2:

Put your foot down, set some boundaries, and take ENJOYABLE action!

Did you know you're allowed to do things your own way, without spending hours on research beforehand?

It's true. It'll move you forward faster and it'll feel way LESS STRESSFUL than wanting to know:

... the best practices
... the top options
... the proper etiquette

and all the other stuff you just WON'T know until you go through, try it, and realize that what worked for other people just doesn't work for you.

(Better yet -- you'll bypass all the marketing options you THINK you have to take but you can actually skip, based on your personal preferences!)

"... so WHAT ARE YOU TALKING ABOUT, Rochelle? Give me examples."

(see how well I know you?)

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EXAMPLE 1:

Instead of allocating 30 minutes daily for the next 5 days to reading all the Google articles comparing and contrasting Infusionsoft, Convertkit, Ontraport, and Mailerlite?

Just sign up for one of them. Probably Mailerlite, because everyone loves "Free." Then START WRITING those damn emails.

No one will know what a great health coach, life coach, tech consultant, or copywriter you are if you don't have a list to sign up for. They don't care what system you use. Just use one and put yourself out there. Switching is EASY because every email provider WANTS you to switch to them, so they tend to help you through the process.

Takeaway: Stop spending so much time researching and preparing. The money comes in when you put yourself out there, and #spoileralert you never really feel like you have everything together.

EXAMPLE 2:

(How about something LESS TECHNICAL?)

Another example is that I don't take calls. I just don't. I ask for coffee chats when I'm ready, and I stay quiet when I wanna be left alone. If someone says "Do you have a couple minutes to chat" (this happens often -- must be a sales technique I'm unaware of) then I IGNORE it, because whatever you think will take you 2 minutes to say to me will take 45 seconds to write out (and actually will take you about 20 minutes to say to me).

Putting my foot down on this stuff saves me a lot of peer pressure and eye rolling, because ... I just hate phone calls. And talking to people I don't wanna talk to.

(Note: That's not to say I never get on calls -- yes, you need to get on calls to make sales online. But there's a difference between getting on calls with people you WANT to work with and are genuinely excited to talk to, and being ordered to get on a call with a person who's borderline bullying you. Make sense?)

Takeaway: You're allowed to put your foot down.

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See how that works?

Do what you WANT to do.

Don't let technology or salesy extroverts get in your way. You've got people to help and you're allowed to help them using the communication methods that come most naturally to you.

YOUR TURN:
What's something in your online marketing that you can PUT YOUR FOOT DOWN and just DO it?

It's easy and passive to say, "Yes, I'm genuine, I'm putting myself out there, and I'm showing how relatable I am!"

Here are 3 Ways to Check if You're REALLY Being Yourself in Your Social Media:

1. Your avatar is YOU. Not you in a costume. Not you with sunglasses covering up the most recognizable features on your face. Not your logo.

WHY: You can read up on this if you want. There are studies on it. There's something menacing and threatening about a person or animal whose face can't be seen. You see it in movies -- Stormtroopers with masks on. Bane in The Dark Knight. Next time you watch a movie, notice how the bad guys always have some kind of disfigurement or mask on, covering their face. This is ESPECIALLY true for side character bad guys. Having a covered face makes them less human and makes it easier to kill them. You know any movie character is probably going to get killed off pretty quick if their face is covered.

WHAT TO DO: Don't ignore the psychology and storytelling of it, guys. And psychology and storytelling matter a LOT in online sales. Just use your smiling face. Show you’re a good guy and you’re here for the full journey that your clients are going through, and you’re not getting killed off anytime soon.

2. You're perfectly okay with your spouse, loved ones, teenagers, parents, EVERYONE seeing what you post online.

WHY: I struggled with this one for a long time. I wanted to have my online persona separate my real life persona, and I was saying weird things (especially in my fitness coach days) that I would probably writhe in embarrassment if my dad ever saw them. In fact, I BLOCKED him from my Facebook page to make sure never saw my stuff. And yet all of my manifestation practices involved my dad being aware of and hyper involved in my business. No wonder my previous ventures never took of, huh? Major disconnect there.

WHAT TO DO: Ask a best friend (who’s NOT in business or aware of the inner workings of online sales and entrepreneurship) if your email sounds like YOU or like another version of you. Ask your spouse if it sounds like you’re drinking the sales punch, or if they like how your messaging is a happy combination of personality AND professionalism.

3. You’re responding with REAL, compassionate, understanding, and relatable phrases.

WHY: Because it’s easy to tell who’s paying attention and who’s not by the quality of their responses. If you’re being really vague and commenting on Instagram or Facebook Groups with “Love this insight!” “I love that!” “So true.” “Love your take on this!” and “This is so good!” then bad news -- you’re starting to sound like a bot. This is MUCH WORSE if you’re responding in emojis only. When you do this in groups, it looks like you’re just trying to cover your bases and you’re going through your list with your fingers happily hitting Ctrl+V over and over. There’s no real evidence in your comments and responses that you actually READ the post. That’s not you. That’s you falling victim to the peer pressure of “You have to be EVERYWHERE to build your following” which is totally not true.

WHAT TO DO: I know leaving in-depth answers takes a lot of brain power, but it works. People recognize your honest, relatable input. They start to friend request you. They like your page. They join your group. And they start sharing your stuff with their friends. When you respond like a human who’s passion about your mission, people pick up on it and follow your lead.

Okay #truthtalk -- I don’t follow all of these guidelines all the time, either. But we all have room to grow!

Do you do all of the above? 1, 2, and 3?