Welcome to the show!

This podcast is created for and dedicated to owners of (very) small businesses who are struggling with the online marketing and back end processes of building a brand that supports the communities you care about. 

Formerly titled, "The Self-Employed Nerd." 

My intention is to help you infuse more compassion into your business, whether it's having more compassion for yourself as the CEO or for your intended customers and the journey they're going through.

Listen on your preferred app:

Apple Podcasts

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TUNE IN

Be a Guest

Want to be interviewed by me? I'm currently accepting guest speaker pitches from people who meet all of the following qualifications:

  • BIPOC (Black, Indigenous, or Person of Color) or LGBTQ2IA+
  • Micro Business Owner (solopreneur or leading a small team) or non-side hustler (non-profit work, running for local office, etc.)
  • People who align with my code of ethics: Rochelle's services are available to open-minded, inclusive people. We believe in rights for LGBTQIA+, respecting transgender & non-binary pronouns, fighting against systemic racism, and that Black lives matter.
  • Business owners who are willing to share a behind-the-scenes story or example of how they have personally implemented a compassionate strategy. 

For example: 

  • You took a one-month break from your business, just because you needed the time to decompress and would like to share that experience with my audience.
  • You chose not to base your success for your next launch on your income and instead you focused on self care and learning from the process and would like to share that experience with my audience.
  • You hired your virtual assistant based on personality compatibility and their intentions to contribute to social issues, rather than for their low hourly rate or the number of years they've had their business and you'd like to share that experience with my audience.
  • You decreased the number of IG grid photos you post, because you like speaking with people more than you like creating written social media content, and your marketing has been more fun ever since you did it (and you would like to share that personal experience with my audience)
  • You completely shut down your business and trusted yourself to start from scratch with an idea that was more about the mission and helping people than the unique selling proposition (USP) and... well, you get the idea. :) 

    • Apply to be a guest here

    Recent Episodes

    November 7, 2021

    Working with Purpose vs. Passion & How to Tell The Difference with Taina M Brown

    enter code here Description and Show Notes Episode description and show notes go here Keep in touch with Rochelle on Instagram or Twitter at @rochellesanch Transcript [00:00:00.600] - Rochelle (Host)Hi, everybody!

    LISTEN NOW
    October 25, 2021

    Skincare for Queer and Trans People of Color with Althea Branton

    Description and Show Notes This was a really fun conversation. Listen in to hear more of her story and the big radical act that you can do take up space and reclaim our true selves. We rant a bit about euro-centric

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    October 11, 2021

    Pearl Walker-Swaney: Expressing Indigenous Love and Intersectional Creativity Through Your Business

    Description and Show Notes Pearl is Lakota, Dakota and Anishinaabe. She is a member of the Standing Rock Sioux Tribe and affiliated with White Earth Nation. She says the following about her work, “I enjoy sharing and connecting with individuals on

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    October 4, 2021

    Self-Employed Burnout: How to Rest When You Want to Keep Making a Difference

    From one overachieving self-employed helper to another, I have a semi-honest but admittedly sarcastic question for you: Why can't the result of working extra hard for way too long just have amazing, long-lasting results for you and everyone involved, all the

    LISTEN NOW
    September 20, 2021

    Values-Based Marketing for Solopreneurs

    Description and Show Notes If it feels like you're being slimy and salesy in your marketing, you're probably not in alignment with your values. Yes, YOUR personal values, as the human being behind the brand you've invested all your hard earned

    LISTEN NOW
    August 30, 2021

    Uplevel Your Life: Courageous Conversations with Elaine Dizon

    enter code here Description and Show Notes Episode description and show notes go here Keep in touch with Rochelle on Instagram or Twitter at @rochellesanch Transcript [00:00:00.600] - Rochelle (Host)Hi, everybody!

    LISTEN NOW
    August 24, 2021

    3 Decisions That Will Help Overachiever Perfectionists to Uplevel

    Description and Show NotesIf you feel like you've been spinning your wheels and burning yourself out, but your overachiever perfectionist personality doesn't understand why it's not working, here are 3 Decisions to make as the CEO of your business that will

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    August 15, 2021

    Going Full Time With Your Side Hustle and Setting Boundaries with Rachael Maestas

    Special guest Rachael Maestas (she/her) shares her journey from toxic nonprofit and government work to taking the big leap and going full-time with her side hustle. We chat about making that scary decisions and how she knew it was time to

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    August 1, 2021

    3 Ways to Tackle Engagement Problems on Instagram

    Hey, everyone, welcome back to Compassionate Side Hustle Strategy. My name is Rochelle Sanchez, and we're here to talk about different ways that you can have a little more compassion for yourself and for your business and for your mission and

    LISTEN NOW

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    Rochelle's services are available to open-minded, inclusive people. We believe in rights for LGBTQIA+, respecting transgender & non-binary pronouns, and fighting against systemic racism, and that Black lives matter.