Compassionate Side Hustle Strategy Podcast with Rochelle Sanchez

Welcome to the show!

My intention is to help you infuse more compassion into your business, whether it's having more compassion for yourself as the CEO or for your intended customers and the journey they're going through.

This podcast is created for and dedicated to owners of (very) small businesses who are struggling with the online marketing and back end processes of building a brand that supports the communities you care about. 

Having played the role of "tech fairy," "project manager," and "unicorn VA" for many small businesses in the past, I've found that setting revenue or profit goals can be overwhelming for early-stage solopreneurs.

So instead, I focus on providing education and coaching that will help you reach the milestone of hiring your first long-term administrative virtual assistant.

Recent Episodes

June 5, 2024
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May 29, 2024
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May 14, 2024
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May 8, 2024
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April 30, 2024
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April 23, 2024
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April 16, 2024
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April 9, 2024
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Be a Guest Storyteller

Want to be interviewed by me? I'm currently accepting guest speaker pitches from people who meet all of the following qualifications:

  • BIPOC (Black, Indigenous, or Person of Color) or LGBTQ2IA+
  • Micro Business Owner (solopreneur or leading a small team) or non-side hustler (non-profit work, running for local office, etc.)
  • People who align with my code of ethics: Rochelle's services are available to open-minded, inclusive people. We believe in rights for LGBTQIA+, respecting transgender & non-binary pronouns, fighting against systemic racism, and that Black lives matter.
  • Business owners who are willing to share a behind-the-scenes story or example of how they have personally implemented a compassionate strategy. 

For example: 

  • You took a one-month break from your business, just because you needed the time to decompress and would like to share that experience with my audience.
  • You chose not to base your success for your next launch on your income and instead you focused on self care and learning from the process and would like to share that experience with my audience.
  • You hired your virtual assistant based on personality compatibility and their intentions to contribute to social issues, rather than for their low hourly rate or the number of years they've had their business and you'd like to share that experience with my audience.
  • You decreased the number of IG grid photos you post, because you like speaking with people more than you like creating written social media content, and your marketing has been more fun ever since you did it (and you would like to share that personal experience with my audience)
  • You completely shut down your business and trusted yourself to start from scratch with an idea that was more about the mission and helping people than the unique selling proposition (USP) and... well, you get the idea. :) 
  • Need some help with your business?

    Alternatively, I invite you to get FREE COACHING by participating in a Mini Strategy Session with me, on the podcast. We can talk about a specific issue you've been having with your online marketing strategy, your brand visibility, or your struggles with staying on schedule and holding yourself accountable to your big dreams. This opportunity is open to those who meet the following requirements:

  • BIPOC (Black, Indigenous, or Person of Color) or LGBTQ2IA+
  • Micro Business Owner (solopreneur or leading a small team) or non-side hustler (non-profit work, running for local office, etc.)
  • People who align with my code of ethics: Rochelle's services are available to open-minded, inclusive people. We believe in rights for LGBTQIA+, respecting transgender & non-binary pronouns, fighting against systemic racism, and that Black lives matter.
  • Rochelle's services are available to open-minded, inclusive people. We believe in rights for LGBTQIA+ and disabled people, respecting transgender & non-binary pronouns, fighting against systemic racism, and that Black lives matter.