Code of Ethics

I require that all clients who hire me (aka seek to benefit from my copywriting, graphic design, coaching, mentorship, teaching, etc.) abide by a basic code of ethics, shown below.

By hiring Rochelle Sanchez or by registering, purchasing, or participating in events, training, courses, or workshops run by Rochelle Sanchez, you also agree to the following Code of Ethics:

I will be mindful of my privilege when engaging with others for marketing or business purposes.

I respect that it’s often appropriate NOT to delete content of mine that is insulting, misleading, or hurtful, however unintentional that harm may be. If I’m called out for it, leaving my mistake up allows others to read the thread, too, and learn with me.

I commit to contributing to a future filled with equity by giving back to marginalized communities that have less privilege than I do, through my service offers, my philanthropic efforts, my monthly or quarterly financial donations, my volunteer time, etc.

I promise to authentically build a business that is anti-racist and actively calls out (and dismantles!) white supremacy in my industry and personal network through self-education, uncomfortable but open discussions, and more.

I will make sure my actions as a business owner are respectful of all people from all walks of life, including but not limited to:

  • All genders (male, female, and gender non-conforming). I will use inclusive pronouns to my best ability (for example, not saying “Hey gals!” when the group you’re greeting includes a transgender person who goes by they/them pronouns).
  • All cultures (Black, brown, indigenous, etc.).
  • All sexual orientations (cis/straight, gay, lesbian, bisexual, transgender, monogamous/polyamorous, etc.).
  • All social/income levels. I will respect that some people have different life opportunities and lived experiences than me.
  • All spiritualities/religions (including atheism). I will not use language that may be misunderstood as an attempt to convert or influence someone else into a different belief system.
  • All mind and body types (able, disabled, fat, thin, etc.).


If you disagree with this, here are the options:

  1. We may discuss it during a paid consultation prior to entering a contract, or
  2. You can submit a written letter by a Diversity, Equity, and Inclusion (DEI) expert showing the code of ethics you will be honoring for your business, in place of the one I’ve laid out on this page.

I take this stuff seriously, and I hope that you do, too. If neither of those options work for you, then we’re probably not a good fit!

Last updated: July 1, 2020.