Hi, I'm Rochelle!

I Help Solopreneurs Reach the Milestone of Hiring Your First Virtual Assistant

You're doing important work with your business.

It's time to surround yourself with the support you need to grow it intentionally!

Why work with me?

As a business designer, I use a compassion-first method to simplify your visibility strategy and create systems that will make outsourcing easier (and more affordable) when you're ready to grow.

I took what I learned about integrating systems, design, and production in college (I graduated cum laude from an accredited architecture program) and became a technical virtual assistant in 2016. After working with clients from a range of industries (dentistry, public speaking, travel advising, book publishing, life coaching, therapy, chronic disease, etc.) I noticed a pattern that many entrepreneurs needed MORE than just getting all the small tasks done: they needed the strategy behind it, so the tasks wouldn't just pile back up again. 

It's important to balance the hands-on work as well as the bigger, long-term vision.

Too much task-oriented work and suddenly you're behind schedule and resenting how much went into this so-called, "dream business" of yours, only to drain that inner fountain of positive, hopeful energy you had at the beginning of your journey.

On the other hand, too much theory, reading, learning, and investing can leave you cynical, stuck, or moving at a snail's pace without ever really putting yourself out there and achieving your goals. That's not what we signed up for!

It's about finding the balance that works for you!

Most, if not all, of the action steps I assign during consults I've either already done for my own business or helped another entrepreneur implement into theirs.

Let's focus on:

  • keeping things simple, because systems and tech should make your work easier, not harder!
  • staying inspired by the big vision that drew you into entrepreneurship in the first place
  • finding a marketing and visibility strategy that works for you, as the unique, multi-faceted, creative human you are
  • surrounding yourself with YOUR people: the ones who get why you've chosen this career path and believe in the power of uplifting small businesses.


Screenshot of testimonial by Keisha about Business Coach Rochelle Sanchez
a screenshot of a review from Elizabeth Wallace that says Rochelle has a knack for taking big, impossible ideas and breaking them down into bite sized pieces for entrepreneurs like me who get overwhelmed with all the possibilities. She has thoughtfully listened to my struggles and helped me find solutions based on my particular circumstances. She was also able to tease out some of the real reasons for some of the business challenges I had, so I could work fewer hours while maintaining the same revenue. I highly recommend bringing her on board with your business plans.

Listen to Rochelle's Podcast

Compassionate Side Hustle Strategy with Rochelle Sanchez

As seen in...

libsyn rockin' podcasts
The autism travel podcast

Rochelle's services are available to open-minded, inclusive people. We believe in rights for the LGBTQIA+ and disabled communities, respecting transgender & non-binary pronouns, fighting against systemic racism, and that Black lives matter.